How to run a mechanical workshop: take a look at 6 practical tips

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How to run a mechanical workshop: take a look at 6 practical tips

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How to run a mechanical workshop: take a look at 6 practical tips

Hello, and Welcome to Racext’s Car Magazine column, the column aimed exclusively at the world of 4-wheeled vehicles with news, insights and guides, available every day here racext.com, today in this article we will talk about “How to run a mechanical workshop: take a look at 6 practical tips”

How to run a mechanical workshop: take a look at 6 practical tips

We know that it is not easy to manage a mechanical workshop. There are different types of administration, from one that stands above the employees and wants to closely monitor everything that is done, to the friendliest one, which puts employees more at ease and is confident that everything will go as planned. However, regardless of your style, there are a few factors that must be followed when running a machine shop to ensure customer proximity and revenue growth.

To help you organize your business, attract more customers and increase profits, we’ve listed 6 foolproof tips for running a successful auto repair shop below. Supplementary action!

1. Qualify the professionals who work for you

The difference between the customer’s workshop and that of the competition will not always be the price: the quality of the work is also very important in purchasing decisions. Sometimes, a customer is even willing to pay more to ensure a job well done.

However, to ensure the best service in your business, its professionals must always be trained in the most efficient and modern techniques on the market. This is especially true when you take into account that the automotive market is constantly evolving and becoming more and more technological.

After the investment is made and everyone has been trained for the best possible functioning, take the opportunity to raise your prices and advertise skilled labor as a differential for your business. So you can have a return that pays off the investment made in training your staff.

Furthermore, these training courses can also create another interesting possibility: by specializing your employees in certain makes or models of cars, your workshop also has the possibility of being recognized by an automobile assembler as an approved mechanic designated by that brand. , which brings more credibility to customers.

2. Use a management system to ensure orderly deliveries

How long does it take, on average, for each service developed in your business? Which professionals perform best in your workshop? Are service delays communicated to customers in advance? What is the average time each supplier takes to ship new parts for repairs? Knowing all this is essential for the good management of your mechanical workshop.

These questions are critical to the smooth running of your business, so why not invest in the technology that is used to help you answer them?

Using a digital system to manage a workshop, you can determine the deadlines for the delivery of each service, monitor any delays, communicate them in advance to customers to avoid frustration, have an advance calculation of your weekly turnover and even measure how many free hours each employee disposes.

The more data you can obtain on the functioning of your workshop, the more you will be able to act on these numbers, to always obtain better results.

3. Managing a workshop also means organizing the work environment

Another challenge in running a machine shop is to ensure conditions for maximum employee productivity. After all, tumultuous or cluttered work environments can cause a drop in income and, consequently, in business income.

Therefore, the first step is to ensure that the workshop is organized in such a way that every tool used has a right place to be stored. Therefore, mechanics do not need to keep looking for materials to perform the service and always know where to find them.

It also encourages employees to follow the ritual of returning tools to their locations, as this helps colleagues and makes the environment more visually pleasing for customers as well.

Also, be sure to repair the equipment so that there are no worn and ineffective tools or machinery that is inoperative due to defects. In this way, the delivery times of your mechanics services will never be affected by this simple component of daily life.

4. Develop a good relationship to build customer loyalty

Running an auto repair shop is not only about making as much money as possible, but also about ensuring that your customers are satisfied and that they always come back to perform new services with you.

Therefore, it is important to make sure that anyone who can contact the customer has access to all information about each repair. Therefore, he will always be able to convey the most up-to-date information on each case.

Additionally, service managers must also know how to explain why each service is performed, how each piece is used, and why it is replaced. After all, your customers don’t understand mechanics and may feel scammed when faced with a budget that involves several modifications to their vehicle. Just in case, explain everything in detail and calmly to ensure the credibility of your service.

And finally, remember the customers in the after sales! A few days after the service is finished and the vehicle is returned to the driver, it is worth getting in touch to find out if the car is okay. Another good idea is to periodically call your customers to remind them of preventative maintenance on their vehicles (which can be notified by your management system).

Anything that can provide security or save the client’s work is always a good idea!

5. Expand your service portfolio

To lead a machine shop to success, you also need to be able to see when the right time has come to expand your business.

If you are monitoring job development in your management system and have identified that there are professionals with enough free time or money in the company to hire new employees, a good way to offer a more comprehensive service to your clients and increase your income is to increase the portfolio of services offered.

This is also a good idea for building customer loyalty. After all, garages that have few services can cause customers to migrate to other businesses, seeking care they can’t.

6. Disclosure is the lifeblood of the business

It doesn’t matter how well your auto shop’s job is if your potential customers don’t know your business exists, right? Therefore, to run a mechanical workshop it is also necessary to have a marketing spirit in a certain sense.

Leaflets are frequently distributed to make known their work, mainly in offices, in the entrances of buildings and with other businesses in the region. However, you can also choose to use social media.

Also, bet on talking to customers you already have. Advertise the services for sale via a contact list via email or WhatsApp, for example. Plus, bet on reminding your customers to come back for routine procedures, like changing the car oil.

Finally, it is also worth keeping them informed about new payment conditions, new services offered, new specializations obtained by their employees and changes in opening hours, for example.

Was this article interesting for you? So, deepen your knowledge on how to run a workshop with our content on 5 reasons to take a mechanics course automotive , tools that your auto mechanics must have and the complete guide alignment and balancing .

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How to run a mechanical workshop: take a look at 6 practical tips

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